Using Cleaning the Store As a Management Tool in a Retail Business

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By: Robert Howard

Cleaning is an essential task in any retail business. It is often treated and seen as a chore, an unwelcome task. Too often it is given to the most junior employees. I'd like to challenge your view of cleaning in retail, to get you to think of it as an opportunity and something which more senior retail employees ought to undertake. Cleaning, thorough cleaning, involves you removing stock from the shelves, cleaning it and returning it to its proper place. This act of touching the stock can get you more engaged with each item. Cleaning opens you to opportunities. In the process you can discover plenty about the stock and the business. You have the opportunity to make good business decisions while engaged in the cleaning process. Slow moving stock. While Point of Sale software reports will show what is moving and what is not, cleaning the stock lets you touch the stock and see for yourself what is looking old. This is an opportunity to add old stock to the list of that which needs to be quit from the business. Damaged stock. In cleaning the stock you get to see if it remains of merchantable quality. Stock which is damaged can harm the look of the business. By having someone of management level undertaking the cleaning you are more likely to identify damaged stock and therefore make a decision which better serves the business. Moving stock. In the cleaning process, since you are on the shop floor and looking more carefully at where stock is located, a manager undertaking cleaning is better positioned to move stock in pursuit of better sales. This makes the cleaning process more strategic than just a chore to tidy the shop. Tactical placement. Cleaning identifies the parts of the retail store which get the most traffic. Knowing which parts of the store are browsed more often can open opportunities for tactical decisions aimed at driving impulse purchases. Leadership. The business owners and management undertaking cleaning in the store show, by their actions, that cleaning is good and valuable work for the business. This will make it easier when asking others to clean too. People do learn by observation. Leadership on cleaning can show retail employees the value of what may have once been considered a menial task in the business. The most significant value of cleaning for retail managers is that they get to touch retail inventory. It is this inventory which is vital to the sales success of the business. Touching items opens many decision opportunities. Smart retail managers will embrace these and the business will benefit as a result. If retail store owners and managers do engage in cleaning, it needs to be on a consistent basis. Doing it once a year will make it more of a show and many of the benefits will be lost to the business.

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