The New Bra Sizing System Is Invasive, Uncomfortable, and Unnecessary

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system ? a noble effort that doesn't seem likely to lift off since it still forces women into one of 10 "new" normal shapes... in the middle of the mall. Forgoing the oft-rapped-about sizes featuring numbers and letters, the underwear giant has introduced 55 new fits with two numbers per tag ? 1-30, 7-36,?9-42, for example ? and at first the Volumetric Fit System?sounds simpler than the already confusing and inconsistent?34-D situation, except it isn't. Just like OG boob-fitting measurements, one of Jockey's numbers stands for the inches around the rib cage ? that's the second, thirty-something figure ? but it's that first, other number that makes all the difference. While standard cup letters represent the bust-to-ribcage difference, Jockey has thrown those out for numbers that represent the different "shapes" breast most often come in. And that's where things get confusing and uncomfortable.

RELATED: Stop Putting Words on Girls Clothing

Because of Jockey's esoteric system, it's impossible to know that second number without trying on corresponding cups. To get your new and improved bra-size, Jockey outlines a "simple" two step process in this press release:

Choose a Cup: Select a cup that looks closest to your size and place over the breast. Make sure there is full coverage with no gapping or spillage. Document your new cup size (1-10)

Measure Under the Bust: Take a direct measurement of your body's under-bust measurement using the color-coded, double-sided measuring band (reverse side is legible in your mirror). Choose from?seven different band sizes?(30, 32, 34, 36, 38, 40 or42). Document your band size.

For most people, that second part already corresponds to your current bra size, but that first part! Imagine heading into your local Macy's to place one of 10 cup shapes over your boobs, in hopes of finding the perfect fit ? in public. (Warby Parker's breakthrough at-home try-on business model this is not.)?And, then, of course, there is a good chance that none of the 10 sizes perfectly?encapsulate your boob shape, because even the 800 women Jockey scanned to get "data points" for its new system might not look just like you.?

RELATED: Please, No More Clothing That Hugs You for Getting Facebook Likes

Most women don't wear the right bra size ? 8 out of 10, according to bra maker Wacoal ? in part because A, B, C, and D only give vague measurements of the snowflakes of body parts. But everyday underwear discomfort also stems from a measurement process that's uncomfortable and constantly in flux. After you've had the Victoria Secret sales lady feel you up once, you never want to do it again. And if you did do it again, another fitter would probably tell you you've been wearing the wrong bra size all along. Having already gone through the demoralizing fitting process, do you really want to head to the department store and put cups up to your boobs just because Jockey's marketing team plants a story on the front page of The New York Times? The many thousands of women using the more intimate online bra-fitting tools probably don't.?

RELATED: The New Powerlessness of the Evening Newswoman (or at Least Her Outfit)

Then there's another problem: scalability. Many people have loyalties to a particular bra company ? once you've found something that works, it's worth sticking with. Of course Jockey has created this whole system to pry women from other companies. But if we're going to get a whole new measurement system, all companies will have to adopt it, which will only happen if Jockey's sizes get so popular that other bra-sellers feel the need to jump in. Would Jockey give up that unlikely competitive advantage??

RELATED: Are You Ready for Gatsby Overload?

None of which is to say that Jockey isn't on to something: There is clearly a market for the right bra for you. But, this should be getting simpler ? and more hands-off.?

Source: http://news.yahoo.com/bra-sizing-system-invasive-uncomfortable-unnecessary-145933824.html

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Galaxy S4 Active confirmed for AT&T

Fossilized sediment from New Jersey's salt marshes contains evidence of a migrating coast line. For some 2,000 years, up until the dawn of our modern warming era around 1900, the sea level off of what's now New Jersey was rising by about one to two millimeters a year, with the coast itself imperceptibly creeping inland. Today, the sea level is rising by three to five millimeters a year.

Source: http://news.yahoo.com/galaxy-s4-active-confirmed-t-210501540.html

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Legendary, China Film team to make blockbusters

HONG KONG (AP) ? Legendary Entertainment, the Hollywood studio behind "The Hangover" franchise, is teaming with state-owned China Film Group to make more global blockbusters as it advances a delayed expansion in the rapidly growing Chinese movie market.

Their deal is the latest example of growing collaboration between entertainment companies in the world's two biggest movie markets.

Legendary, which also made "Inception" and "The Dark Knight," said its Chinese venture, Legendary East, signed an agreement with the Chinese company's unit, China Film Co., on Thursday in Beijing. The deal calls for the companies to fund development and production of multiple films over three years.

Their first collaborations will be announced in the coming months. Legendary said each is planned as a US-China co-production. That means they can get around China's import restrictions that limit the number of foreign movies shown on the country's 12,000 screens to 34 each year.

The companies said they plan to produce movies for global audiences that will be "tentpole-scale" ? in other words, the big-budget, highly promoted productions that earn enough box-office revenue to support the whole studio, in the same way that a tentpole holds up a tent.

No specific details were released.

In a statement, China Film Co. Chairman Han Sanping said the partnership will allow the companies to "make films that are more appealing to filmgoers, creating new genres that, through the magic of film, bring greater variety to audiences around the world."

Faced with stagnant box-office growth at home, Hollywood studios are keen to break into China, now the world's second-biggest film market. Box-office receipts in China totaled $2.7 billion last year and pushed the country's movie market past previous second-biggest, Japan, according to the Motion Picture Association of America.

Legendary East was set up in 2011 with the aim of making one or two "major, event-style films" starting in 2013. But the company had remained quiet since then and a plan to raise $220.5 through a deal with a Hong Kong construction company was scuppered by rocky financial markets.

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Online:

Legendary Entertainment: http://www.legendary.com

Source: http://news.yahoo.com/legendary-china-film-team-blockbusters-034618234.html

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Sony Xperia SP now available on Three UK

Available for free on £26 per month contracts, or £349.99 on PAYG

Data-friendly operator Three UK has launched Sony Mobile's latest mid to high-end handset, the Xperia SP. The phone sports an unorthodox design, with an aluminum trim and glowing "transparent element" under the screen. Spec-wise, you're looking at Android 4.1.2 Jelly Bean on a dual-core Snapdragon S4 Pro CPU, 1GB of RAM and a 4.6-inch 720p "HD Reality" display. Around the back there's an 8-megapixel Sony Exmor RS camera.

The Xperia SP also supports Three's "Ultrafast" network with 42Mbps DC-HSDPA at present, and 4G LTE in the future.

The phone is being given away free on all Three's 24-month contracts, which start at £26 per month for unlimited data, 500 minutes and 5,000 texts. It's also available on Pay As You Go for a pretty reasonable £349.99.

Check past the break for our hands-on video.

Source: Three UK

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Spring Camp Day 3?A Bridge Too Far

Today we went on a hike. A few of us barely made it home in one piece. The Gadget Lab crew reports from Wired Spring Camp.

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Russian economist critical of Putin flees pressure

MOSCOW (AP) -- A liberal Russian economist who has criticized President Vladimir Putin's policies said Friday he fled Russia on a day's notice because of fears of losing his freedom on "very bogus grounds."

Sergei Guriev told The Associated Press that he wanted to escape pressure from a new criminal investigation linked to jailed oligarch Mikhail Khodorkovsky, once Russia's richest man.

In a 25-minute phone conversation from Paris, where he arrived on a one-way flight on April 30, 41-year-old Guriev said he feared he could share the fate of witnesses in Khodorkovsky's case who ended up being defendants. One of them got so ill in jail he died after being released on bail.

"I don't see under what circumstances I can return," Guriev said.

Investigators began proceedings early this year against the authors of a report commissioned by then-president Dmitry Medvedev in 2011, to which Guriev, one of Russia's best-known economists, contributed. Experts found so many flaws in Khodorkovsky's 2010 conviction for embezzling oil that they called for the verdict to be overturned. The oil tycoon had been imprisoned since 2003 on charges of avoiding taxes.

Khodorkovsky is due to be released early next year, and Russia's supreme court is to reconsider his second conviction in August. His supporters fear, however, that investigators are preparing a third set of charges to ensure he remains in jail.

According to investigators, the authors of the report had a conflict of interest because they had previously received money from Khodorkovsky.

Guriev denied receiving money from Khodorkovsky's oil company, Yukos, or its affiliates. However, Guriev said that he did not consider that it would have been illegal to do so.

Two of the other five experts have been questioned by investigators but have not been charged.

Guriev began to worry earlier this year when investigators interrogated him three times and searched his office, seizing hundreds of pages of documents and 45 gigabytes of emails dating back five years, on grounds he described as "extremely absurd."

Though Guriev is only a witness in the case, he said the investigators' "lack of respect for the letter and spirit of the law" made him worry that they could name him as a suspect and take his passport away.

Guriev said he could not discuss the interrogations because he had signed a non-disclosure agreement. However, he said investigators informally told him that he was fair game for legal pressure because he had "started his political activity" in 2008, when he began advising Medvedev.

Guriev's family moved to Paris without him 3? years earlier. "If it were part of a bigger plan, I would have of course moved before," he said.

Guriev said he regretted not listening to his wife, economist Ekaterina Zhuravskaya, who left with their children for France after a spousal dispute over Russia's future. Zhuravskaya "turned out to be a wiser and more sane person than I was: I was less cynical, she was more," he said.

"She's an academic, I'm an academic: we talk in terms of general probabilities, scenarios, various options, and one of those options materialized. There are some people who get in trouble for this and some people who get in trouble for that, and I got in trouble for this," he added.

Guriev, who ran Moscow's respected New Economic School from 2005 until his departure, has long enjoyed the reputation as Russia's top economist and something of a maverick. U.S. President Barack Obama spoke at the school while on a state visit in 2009.

When Medvedev was president from 2008 to 2012, Guriev was an informal government adviser and was seen as a key figure encouraging Westerners to invest in Russia.

Guriev's sudden departure was splashed all over Russian newspapers, making him a poster boy for the uncertainty gripping liberal members of the Russian elite.

Ex-finance minister Alexei Kudrin lamented Guriev's departure on Twitter, saying that it "will hurt Russian economic science as well as Russian civil society." Konstantin von Eggert, editor-in-chief of respected Kommersant FM radio station, said in an opinion piece on Friday that Guriev's departure meant that liberals within government were no longer tolerated.

"From now on in Russia, you're either in the system ? or you're a liberal," he said.

On Friday, Guriev polled the maximum possible among all candidates to the board of state-run banking giant Sberbank, even beating its chairman, though Guriev had withdrawn from the running after leaving Russia.

Liberal figures who flourished under Medvedev, who is now prime minister and widely derided as weak, have come under heavy fire since Putin returned to the presidency last year.

Leading Kremlin strategist Vladislav Surkov, who is believed to have pushed for Medvedev to remain president, resigned earlier this month after a public spat with investigators over attempts to develop a Russian Silicon Valley, one of Medvedev's flagship projects.

Akhmed Bilalov, whose cousin went to university with Deputy Prime Minister Arkady Dvorkovich, one of Medvedev's top advisers, was fired from Russia's Olympic Committee after a public upbraiding from Putin and left Russia claiming that his office had been poisoned with mercury. Dvorkovich has been engaged in a semi-public dispute for months with Igor Sechin, a Putin confidante and chairman of Russia's biggest oil company Rosneft, which was partly built on the remnants of Yukos.

"In the last year we've seen a lot of things which we thought are impossible," Guriev said. "Some people who were high profile are now no longer there."

After the wave of pressure from investigators began, Guriev reached out to his high-profile connections in Russia's government. In April, a senior official told him that he was in the room when Putin called chief investigator Alexander Bastrykin and told him that there was no reason to investigate Guriev.

In May, after he left, senior figures told Guriev that he had nothing to worry about and could return to Russia, but that Putin had said he could not interfere with investigators' work.

Putin's spokesman Dmitry Peskov told Russian media earlier this week that Guriev's departure was a personal matter and that the Kremlin had no hand in it.

Despite his closeness to the Kremlin, Guriev was equally ready to associate himself with Kremlin critics. He publicly contributed to opposition leader Alexey Navalny's anti-corruption foundation and criticized Navalny's ongoing prosecution for timber embezzlement as without merit.

While being used to promote Russia to foreign investors, Guriev has made it a point to criticize Russia's corruption, lack of progress in carrying out structural reforms and dependence on oil and gas revenues.

Speaking alongside Medvedev who offered optimistic visions of Russia's future, Guriev frequently warned about corruption threatening economic growth and state companies stifling competition.

Guriev has advocated for a lesser role for government in the economy, arguing a broader privatization of state assets, a move opposed by hawkish figures like Sechin.

The most troubling sign for Guriev came when he and his wife noticed that authorities put red flags on their passports after the Khodorkovsky investigation began.

"When the border officer entered my passport, he lost speech and called his superiors," who told him to enter additional information and copy all the pages of the passport, Guriev said.

When Guriev asked investigators why this happened, officials told him that monitoring his travel was part of the investigation.

"They never hid their political agenda," Guriev said. "A lot of people in Russia think that the actions in my case are normal and I should have stayed," he added. "But I think I had no choice."

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Nataliya Vasilyeva contributed to this report.

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Max Seddon can be reached at https://twitter.com/maxseddon

Source: http://news.yahoo.com/russian-economist-critical-putin-flees-144608779.html

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Google brings nutrition information for more than 1,000 food items to search

Google can already answer plenty of questions for you without requiring you to delve into the actual search results, and you can now add yet one more category to its knowledge base. The company's today announced that it can answer a range of nutrition-related questions for over 1,000 different food items -- everything from the amount of protein in a particular fruit or vegetable to the number of calories in a given dish. That naturally works in both mobile and desktop search, but it will remain confined to the US (and English answers only) for the time being. Google says you can expect it to roll out over the next ten days, and promises that it will be adding "more features, foods, and languages" over time.

Filed under: Internet, Google

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Source: Google Inside Search

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