Following on from yesterday?s look at coping with the heat, I present a short report from Do House into failing to cope with the heat, in particular sweat and smells.
Demographics
Over the 14th and 15th of June 2013 1,047 members of the Moratame.net site completed a private internet-based questionnaire. The sample consisted of people of both sexes and aged between 20 and 59, but not further information than that.
I knew that spray is the most popular form of deodorant here, but I didn?t realise these sheets were so popular. I wonder where and when people use them, as I certainly don?t see people towelling themselves down on the train home! Although it is my favourite, stick deodorant is almost non-existant here ? if any of my readers knows somewhere to get them, please leave a comment!
Research results
Read more on: do house,smell,sweatQ1: When do you get most concerned about the smell of your own sweat? (Sample size=1,047)
During or after sports 35.5% When meeting someone important 17.4% In a train 14.5% In a car 5.6% In a lift 4.2% During a meeting 3.3% When eating 2.1% In a bus 0.8% Other 16.5% Q2: Which of the following measures do you currently take against sweat? (Sample size=1,047, multiple answer)
Anti-perspirant spray 67.4% Sweat-wiping sheets 44.4% Roll-on deodorant 24.0% Deodorant water 10.8% Cream-type deodorant 6.7% Deodorant soap 4.1% Other 6.0% Q3: Which bad smell from others bothers you the most? (Sample size=1,047)
Sweat, other body odour 33.4% Bad breath 31.3% Tobacco smell 19.6% Too-strong perfume 10.5% Strong hairspray, pomade, etc 2.5% Medicated creams, other medical smells 0.2% Other 1.0% No smells I dislike 1.5%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/rWGcEJhdWdw/
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