Tuesday, June 14, 2011

Ford Benchmarking Audi for Lincoln's Future?

Earlier we posted Automobile Magazine's take on General Motors Dan Akerson's remarks about Lincoln's, uh, lack of competitiveness against GM's Cadillac brand. Well, Ford had something to say about that.
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?You think of BMW as engaging to drive; you can think of Lexus as refined. Bring them together and it is a new experience no customer has ever had,? said Ford?s head of global product development, Derrick Kuzak, in a recent interview with The Wall Street Journal. That helps to give an idea of what Ford is going for when the next generation of Lincolns start being unveiled later this year

Read the rest of Ford's response at Ford Looks to (Finally) Revitalize Lincoln ? Is It Enough?

Source: http://blogs.internetautoguide.com/6764604/industry-news/ford-benchmarking-audi-for-lincolns-future/index.html

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